Co-Founder

Kevin DeHaven

Patient Experience · Men’s Health Education · Fitness and Healthy Aging · Community Partnerships
Kevin DeHaven is co-founder of kingdom and a fitness industry leader with more than three decades of experience helping people improve their health and quality of life. He leads partnerships, community engagement, and patient experience initiatives that support kingdom’s patient-first approach to long-term health.
Title
Co-Founder
Credentials
30+ years in the fitness and supplement industry
Company
kingdom
Focus
Patient Experience · Community Engagement · Strategic Partnerships · Men’s Health Education
Brice Horrigan, Chief Operating Officer at kingdom
profile

About

Kevin

As co-founder of kingdom, Kevin helps shape the relationships, communication, and service standards that define the patient experience. He works closely with leadership to strengthen partnerships, support educational initiatives, gather patient feedback, and foster a culture in which patients are treated as individuals. His work helps ensure that every interaction reflects kingdom’s commitment to transparency, attentive support, and long-term relationships.

Kevin brings more than 30 years of experience in the fitness and supplement industry, including over 20 years in personal training and fitness coaching. His career has included work as a gym owner, entrepreneur, coach, NPC promoter, event host, and community leader. Through these roles, he has helped thousands of people pursue better health through exercise, nutrition, body composition improvement, and consistent accountability.

Patients deserve to be active participants in their healthcare.The best outcomes come from collaboration between knowledgeable medical providers and informed patients, supported by education, transparency, and long-term relationships.

Kevin DeHaven

While coaching clients, Kevin often encountered men whose progress appeared limited by underlying health or hormonal concerns. He also watched many seek support from high-volume hormone clinics that did not provide the individualized attention they expected. These experiences shaped his belief that patients deserve experienced medical providers, clear communication, transparent pricing, and care plans developed around their individual needs rather than a one-size-fits-all model.

Kevin remains active in the fitness community through NPC events, educational initiatives, community outreach, social media, and collaborations with Jay Cutler. Having personally used testosterone replacement therapy for more than 20 years, he understands many of the questions people may have when exploring hormone optimization. His perspective is grounded in the belief that long-term health requires collaboration with qualified medical providers, supported by informed decision-making, proper nutrition, exercise, recovery, and consistency.

Kevin does not diagnose, prescribe, or provide medical care.

Background

Three Decades in Fitness
Built more than 30 years of experience across the fitness and supplement industry, including over two decades as a personal trainer and fitness coach.
Entrepreneurship and Business Leadership
Expanded his career beyond coaching through gym ownership, business development, event promotion, and more than a decade of entrepreneurship.
Personal Experience With TRT
His long-term personal experience with testosterone replacement therapy gives him firsthand perspective on common patient questions while remaining separate from clinical guidance provided by licensed medical professionals.
Building a Patient-First Model
Founded an operational advisory business built around his Force Multiplier Framework, helping owner-operated businesses identify constraints and build more dependable systems.  
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